Wind. It means the world to us
The foundation for this undertaking is the EVP structure.
The EVPs and their connection to the official payoff is the foundation we build on when we aim at communicate the distinct advantages of working at Vestas in a way that is both creative, provocative and engaging.
• Challenging work
• Ever-changing environment
The central and all-encompassing corporate payoff, “Wind. It means the world to us” is also a key ingredient in the execution of the employer brand, ensuring a consistent and high level of quality across media, messages and target groups.
Those two words transcend the Vestas business and function as the two main dimensions that should be present throughout the campaign, regardless of the circumstances of the individual execution.
Creating visually stunning work that also carries significant messaging, we need “wind” and “us” to meet in a setting that will bring out the best in them both.